Swot Perfume Market

environment • Demographic Dior Perfumes takes into account gender and ages profiles. There are 9 different fragrances for men and 12 for women to express several types of personality. These characteristics depend on the age of the person and its nature. For instance, with Miss Dior Chérie the company focused on young women whereas The Classics range is more adapted for mature women. The age and sex are part of the fragrances’ segmentation for Dior Perfumes. • Economic A company depends

i. Perfume market France is often considered all over the world as the country of perfume. The perfumery industry is a mattering sector in France with an outcome of 16,3 billion euros in 2007. (es-tu sure ?) It is the second exporting sector of the French industry in 2008 behind the aeronautics[1]. The French perfume and cosmetic market consists of three big segments: cares (54 % of sales 2008), perfumes (28 %) and make-up (18 %)[2]. The cosmetic market, and more particularly the perfume market

Agenda Executive Summary 3 Analysis of Current Situation 3 Objectives 4 LVMH, an international group 4 The corporate structure 6 The luxury market 8 Differentiation Strategy 11 Diversification strategy 12 Competitive context 14 Synthesis and perspective 15 Executive Summary Executive Summary            The current outstanding performance of Moët Hennessy - Louis Vuitton or LVMH in the international marketplace necessitates effective management strategy to maintain

based in Paris. Under LVMH, Sephora developed more ambitious expansion plans. Almost immediately, the company more than doubled its number of stores. Then, the company began to target expansion into the European market. Branching out of Europe, Sephora turned to the international market, opening its first most important store in New York City in 1998 and became one of the fastest growing retailers in the United States. Later, it opened its first US stores in Canada in 2004. It expanded to about

odors "(Code of Public Health, ArticleL.5131-1) This is the 4th sector of the French economy through its trade balance (balance between exports and imports). It accounted for 6.9 billion Euros turnover in 2007 on the domestic market and 16.3 billion Euros on the world market. The profits from this sector rose from 41 years without interruption. Its revenue is divided between exports (57%) and domestic (43%). In 2007, the cosmetics industry grew by 5.5% over2006. Cosmetics and perfumery sector employs

Introduction History Marketing mix : the 4Ps Products Price Place Promotion SWOT analysis Strengths Weaknesses Opportunities Threats Recommandations for the future Products Price Place Promotion References Introduction Kenzo is a luxury brand created by a Japanese man, Kenzo Takada. It is famous worldwide and it has a large range of products, from ready to wear to home decoration. The Kenzo style is made by mixing East and West and using a lot of flowers and colors

firm: L’OREAL. This report identifies, describes and evaluates the organisation. 1. L’Oreal’s orientation 2. The competitive advantage of L’Oreal 3. The impact, positive and negative, of L’Oreal’s Marketing Mix 4. L’Oreal SWOT analysis References Makeup, cosmetics, hair care and facials, baby products: L’Oreal is a professional cosmetic products brand. This professional beauty products which are present in all bathrooms, offers a wide range of skin care products for

……p6 III. The strategic capability………………………………….p7 A. Strategic capabilities and competitive advantage…………………………………...…….p8 B. SWOT analysis………………………………………………………………………………………….p10 IV. Proposals for change…………………………..………..p12 A. The market penetration……………………………………………………………………………p12 B. Product development……………………………………………………………………………….p12 C. Market development………………………………………………………………………………...p13 D. Diversification…………………………………………………………………………………………p14 Conclusion………………………………………………

Drinks MarketWatch COMPANY SPOTLIGHT: LVMH MOET HENNESSY LOUIS VUITTON Moet Hennessy USA appoints president and CEO Moet Hennessy USA, an importer and marketer of luxury wines and spirits in the US, has appointed Jim Clerkin as president and CEO. Clerkin joined Moet Hennessy USA in June 2008 as executive vice president and COO, with responsibility for global brands which include Hennessy cognac, Moet & Chandon Champagne, Dom Perignon, Veuve Clicquot Champagne, Grand Marnier, and Belvedere vodka

BECAUSE YOU ARE WORTH IT : BECAUSE YOU ARE WORTH IT L’Oréal was established in 1909, and by now the company is one of the leaders in the beauty market while providing a wide variety of products for each segment of its market tailored to meet expectations of its customers.L’Oréal does and has always have believed in the strategy on innovation and diversification. Due to the products’ uniqueness, L’Oréal’s product became well-known and popular among all ethnic groups, not depending on gender. Introduction