Target Board

Special offer : offre spéciale. Product placement : placement de produit. Point of sales display: animation/ exposition sur les points de vente. Display case: présentoir. On display : en exposition/ vitrine; à l'étalage. Mailing list: fichier clientèle. Target audience : public cible. By word of mouth: par le bouche à oreille. brand awareness = knowledge that a certain brand exists : notoriété. Cf :to develop/ build up brand awareness. Brand image: image de marque. Catchphrase: slogan, devise. Poster: affiche

Kinder, M&M’s, Balisto, Kit Kat, Lion… 3- Cible Notre cœur de cible est les seniors, les 60 ans et plus, aussi bien hommes que femmes. Ce sont des personnes âgées qui prennent soin de leur santé tout en ayant envie de se faire plaisir. 1 Target Board [pic] Il s’agit de seniors dynamiques, qui vivent avec leurs temps, et faisant attention à leur équilibre alimentaire, mais ayant un penchant pour la gourmandise. Ils aiment les enfants (puisque bien souvent ce sont des grands-parents), et

§5: Walmart is a global corporation but it operates under different names and has various types of stores                 It’s a public company but family members are still on the board 9 10 11 §6: In 2010, Walmart was ranked as one of the best companies to work for It’s not even ranked it is so bad insofar as salaries are concerned. §6: Walmart’s customers are mainly middle and upper class The majority of customers are

les premières années de la transition vers l’économie de marché. Certains (Estonie, Bulgarie, Argentine jusqu’en janvier 2002) sont allés jusqu’à se priver volontairement de l’autonomie monétaire en mettant en place des caisses d’émissions (currency board) voire à abandonner leur monnaie (Equateur). Ces mêmes régimes de changes fixes sont en partie à l’origine des crises financières des années 1997-1999, notamment parce qu’ils ont encouragé les résidents à emprunter en devises (en négligeant le risque

executive officer of Harley Davidson. His exact title is : Director, President and Chief Executive Officer. He has been officer since Mai 2009. And he is Director of Dana Holding Corp . Keith E wandell is 59 Years Old. On April 5, 2009, the Board of Directors elected Keith E. Wandell as the President and Chief Executive Officer of the company. He took the place of James Zemier. Mr. Wandell, who is 59, is currently President and Chief Operating Officer of Johnson Controls, a global manufacturer

Department of Prime Minister and Cabinet 5 principes énoncés dans la GPRA Office of Management and Budget Imputabilité du gouvernement Governor’s Office of Planning and Budgeting Autres principaux acteurs • • • • Cabinet Office Treasury Board Auditor General Personnal Administration Office • Parliament • Australian National Audit Office (ANAO) • Department of Finance and Administration (DFA) • Department of Treasury (DoT) • Australian Public Service Commission (APSC) • President

principles, the CCE were the first one to militate openly for a united Europe. This year, the Committee celebrates its 113 years. B. Presentation The FTA are grouped together within the CNCCEF, association of the French law of 1901.It is composed of a board of directors and of a president elected for three years, who is responsible for the management of the association in particular of its financial situation. To maintain and strengthen its dynamism and its reputation, the association has to exercise

of a carefully planned and managed project. The normal rules of project management should apply: the objectives should be defined in terms of what has to be achieved, and why. A project director should be appointed with clear accountability to the board, a steering committee or a senior manager for the success of the project. An implementation plan should be prepared, setting out the timetable. According to Brown (2001), to make a successful implementation, it is necessary to use communications for

can be very rapid. Richer médias sont ceux où les repères multiples sont fournies et de la rétroaction peut être très rapide. Face to face we can transmit all our usual non-verbal cues and can appreciate immediately the effect our message has on its target. Face à face, nous pouvons transmettre toutes nos habituelles non-verbaux et peuvent apprécier immédiatement l'effet que notre message a sur sa cible. A telephone call contains some of these aspects but no visual cues. Un appel téléphonique contient

the demand * attract all kind of consumers * Optimize the rates of filling of planes | AirFrance KLM | * Minimize their costs * Rationalize their operations * Penetrate into new markets * Develop its hubs | Eurostar | * A new target: professional segment with the Business offer * The price of tickets proposed according to the date of reservation * The rail more competitive than airplane | “Supply to our customers a service of air transport of point just in time, safely