Customer to customer

suppliers’ American Market: CUTOMERS: Basically every American. IKEA’s target is the American, who doesn’t want to spend a lot of money in its furniture supplies, but who wants style and design as well. In IKEA’s vision, the typical customer is a traveler, who enjoys drinking wine, risk and good life. The target of IKEA is really broad, which is positive for the company. SUPPLIERS: In order to reach the lowest price, IKEA uses its global strength and create a competition with worldwide suppliers. They

holding company (Pinault-Printemps-Redoute). The first activity was the women’s clothing but the company developed more activities as home equipment, leisure etc. Today, La Redoute is well-known as a multi-specialist and targets a large segment of customers. Using intensively technologies, systems information and adopting a strong logistic system, La Redoute is the national leader of distance selling. The annual sales volume is about 1700 billion of Euros. La Redoute is also an international

agency specialized in travel to France and in which we will propose only travel to France. What is the format we have chosen ? It will be a partnership between Anaïs Goutte and Anne-Louise Roman because a partnership is a business in which the partners share profits and losses that is to say in which the partners share the liability. Moreover as between 2 and 50 people may run a partnership and every one provide his services we have seen that it was the best format to us as we are two and we have

financial services to their customers. The Crédit Agricole is a mutualist bank with about 6, 2 million members who indicate 32 600 administrators of the local Boxes. There are 2 544 local Boxes base of the Crédit Agricole, they hold the main part of the capital of the regional Boxes. Actors of the local life and tuned to its economic needs, the administrators of the local Boxes allow the Crédit Agricole to adapt its offer of products and services to the waits of his customers The Crédit

retail chains: les Mousquetaires. This supermarket has on commitment: to set up a less expensive life! For this presentation, we tried to observe all details as a spy and put good questions to good people as a investigating officer to know all secrets of intermarché. In first time we have chosen to show you the layout of the supermarket to finally, in a second part explain you its policy. If you have any questions, please, feel free to ask them now. Hygiene and beauty  Why is it here? In most supermarket

authorities to open a Disney Park and Resort Europe, next to Paris. In 1992, Park opens its doors, the model is copied on Disney World Florida. The Disney complex includes 3 entities: Park (Disneyland), 7 hotels and leisure centre (Festival Disney). However one year after the opening of Disneyland, the imported model from the United States did not match sufficiently the expectations of European consumers. Thus the Board has decided to implement a system

production is relocated to Mexico The delocalisation of production in Mexico will affect the logistics organisation of the business. The distribution channels have to be modified: the products will be distributed from the point of production in Mexico, to final customers in the USA, Europe, India or China. To select the most suitable channel, several elements have to be taken into account: 1.1. General elements suitable for every market or product: • The products have to be sold in market places

computers, Michael Dell started his own business while in college with a capital of $1000, the minimum authorised by Texas’ law. The company he started was PC’s ltd., which was the forerunner to Dell Inc. today. Michael Dell started his business with a simple concept which is to build relationships directly with customers, but we’ll set forth this concept in a few moments. The first Dell subsidiary opened in Great Britain three years later and in 1988 Dell was listed on the Stock Exchange. Dell designs

1 Press review: pricing 2 Summary • SUMMARY OF ARTICLES • QUESTIONS: 1. To what extent is the low cost policy successful? 1. Success of the low cost policy 2. Risks of the low cost policy 2. How does Ryanair’s pricing strategy attract their customers? 3. Can premium brands respond to cut-price rivals? 1. Why are premium brands in danger? 2. Should premium brands confront low cost competitors in the price value segment of the market? • What we’ve learnt… 3 Summary

App Store has quickly come to dominate the market, but rivals such as Google, Microsoft, Nokia, and Research in Motion Ltd. (RIM) are betting billions that they can catch up. So far, telecom operators have been late to the game. If they want to avoid the fate of becoming mere pipes for the ever more popular app stores, they must devise and implement strategies that take advantage of the very real assets they possess. Because of their limited customer bases relative to the massive numbers being put