Stratégie Segmentation Kinder

marketing, economics…) Improve your culture of business market Become aware of firms current transformations 2 1 Programme 1. 2. 3. 4. Introduction The strategic diagnosis An evolution of the economic and business environment The new strategies of firms 3 Introduction 1. 2. 3. What is the strategy ? A multiplicity of approaches The theoretical foundations of strategy Methodology of the case studies 4 2 1. What is the strategy ? The concept of strategy has been

.) and Avon but also the japonese Shiseido are important competitors in the sector of cosmetics. But competition comes also from middle size firms like Yves Rocher, Henkel, Clarins, Nuxe, Caudalie, Alès groupe. Nivéa has also to face another kind of competition led by distributors: the one coming from Marionnaud or Sephora which are creating their own ranges of products. That’s why the competition is very strong. The firms are fighting and doing a lot of investment in research and development

................................6 c) Segmentation pour les enfants...................................................7 * L'enfant prescripteur.....................................................7 * L'enfant futur-consommateur.......................................8 * L'enfant consommateur................................................8 * La segmentation Piagétienne........................................9 * La segmentation par les stades de socialisation du consommateur

with really famous luxury brands like Hermes (Marionnaud is the only perfume retailer which is allowed to sell this brand online). Marionnaud is positioned as a leader in France. Marionaud is different from its competitors because it offers another kind of service, in this retailer's stores shop assistants are really qualified, they have degrees, they are specialized. Marionnaud is considered as the professional cosmetics retailer. Retail Marketing Mix: Product: there is no difference between a

standardized product everywhere. • Coca cola, on the contrary has a different strategy. It changes the flavour of its drinks to conform to local taste like Mc Do which sells hamburgers without ham in Muslim countries. The same differences in product strategies are also to be found in advertising. Rolex, for example has the same advertising message for all markets. The advantage can be lower cost. Conclusion The marketing mix consists of the various elements of a marketing program, their integration

performante le groupe connaît un succès mondiale et pérenne. Nous allons tenter d’analyser le marché et le fonctionnement interne de la société Haribo à travers une étude marketing stratégique qui traitera des points suivants: I. Métier, DAS II. Stratégie générique du groupe III. Environnement : Modèle de Porter IV. Voies et modes de croissance V. SWOT VI. Recommandations, prospective stratégique I. Haribo : un métier, des domaines d’activités stratégiques La firme allemande Haribo remplie

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seulement les grandes entreprises mais aussi les PME locales. C’est devenu un phénomène de société. Une entreprise qui veut sponsoriser une organisation sportive cherche à susciter du BAO, une meilleure image, montrer les valeurs de la société Stratégie de cible aider une organisation qui est proche de la cible visée (Redbull pour sport extrême car boisson de l’extrême, Nike qui sponsorise un club sportif). Ça peut être aussi cibler une organisation sur les valeurs (Bjorg qui sponsorise une évènement

this one, current branding strategies…) - Pricing (describing of pricing strategy used at all distribution levels such as pricing to final users and to distributors, incentives offered, discounts…) - Distribution (describing how the product is made accessible to final users including channels used, major benefits received by distributors, how product is shipped, process for handling orders…) - Promotion (describing of promotional programs and strategies in term of advertising, sales

competition will be a little stronger. ( The nature of the offer: it is standardized; the manufacturing process is difficult to change as a result the competition is strong. ( Commercial aggressiveness: it is important. ← Segmentation & KSF The objective of segmentation is to satisfy customer needs. In steel case we have identified seven different segments : There is the construction and public’s work industry. However this segment is separated in two other segments: 1- the structure