Swot Analysis Paris

Global Marketing | | TERM PROJET: FINAL WRITTEN REPORTPierre CABANNES-Louise QUILLET | PART I 4 INTRODUCTION 5 I. Internal analysis 6 a. Presentation 6 b. Strengths and Weaknesses from the SWOT 10 II. International expansion objectives 11 a. First three-years objectives 11 b. Long term 12 III. Luxury Department Stores: sector analysis 13 a. Global Scale 13 b. Turkey scale 16 c. Saudi Arabia 17 d. Israel 18 PART II 20 I- Country selection 21 1. General

Hippopotamus Restaurant Grill [pic] October 2009 CONTENTS Introduction 2 History 3 Marketing Mix 4 • Product 4 • Price 6 • Place 6 • Promotion 7 Target Customer 8 SWOT analyses 9 • Strengths 9 • Weaknesses 10 • Opportunities 11 • Threats 12 Recommendations 14 Conclusion 15 References 16 INTRODUCTION We started these study case with a lunch at the Hippopotamus Les Halles the Monday

à être compétitive et satisfaire la demande. Pour savoir où elle en est, l’entreprise peut avoir recours à différents moyens d’analyse de son activité pour définir sa stratégie. Introduction……………………………………………………………………………2 Méthode SWOT……………………………………………………………………...............3 1. Définition et historique……………………………………………….....3 2. Explication………………………………………………………………...4 a. Analyse interne……………………………………………..…..7 i. Ansoff………………………………………………

6 The five strength of Porter environment 7 Mix Marketing 11 SWOT Analysis 14 The ANSOFF Matrix 19 Conclusion

Carrefour By Country Sales Breakdown By Region, 2002 Sales Breakdown By Country, 2002 Latest Major Developments Carrefour In Context Leading Global Retailers’ Spread, 2002 Analysis By Country Prospects And Strategy SWOT Analysis Overview Main address: Carrefour S.A., BP 419-16, 75769 Paris Cédex 1 6 Avenue Raymond Poincaré, Paris 75116, France Tel: +33 1 53 70 19 00 Fax: +33 1 53 70 86 16 Website: www.carrefour.com Carrefour is the world’s second largest retailer in terms of sales. Truly global

son marché PAGEREF _Toc280268761 \h 4 a. étudier l’état et la situation du marché de référence PAGEREF _Toc280268762 \h 4 b. La concurrence PAGEREF _Toc280268763 \h 6 c. Analyse SWOT (partie 1) PAGEREF _Toc280268764 \h 7 3. Etape 2 : faire une analyse de l’environnement PAGEREF _Toc280268765 \h 8 a.Analyse SWOT (partie 2) PAGEREF _Toc280268766 \h 8 4. Etape 3 : fixer les objectifs, rédiger la vision, la mission et les valeurs PAGEREF _Toc280268767 \h 9 4.1. Objectifs  PAGEREF _Toc280268768

Qatar 1. Local Strategy 2. International Strategy 3. Connections with France 4. Opportunities and Risks analysis 5. Country competitive advantages II/ Large department store : Market Stakes and Challenges 1. Analysis of the demand 2. Analysis of the profilers market 3. Mapping 4. Galeries Lafayette positionning competitive advantage 5. SWOT 6. Porter 7. Target Market III/ The Qatari new concept of Galeries Lafayette 1. Project Strategy

Here is the beginning of my training report. During your reading, you will discover one of the beautiful hotels in Paris “Hotel Du Louvre”. My purpose is that the readers would visit this hotel such as the guests or the onlookers. I want to be born to the urge of curiosity. In order to achieve my objective, I will explain the hotel. In the first part, I will speak about the place “Paris”; it means its influence economic, touristic and politic. And, I will focus on the place of the Hotel du Louvre “the

TABLE OF CONTENTS Introduction …....................................................................................................................... p.3 I ) CAROLL ANALYSIS.................................................................................................... p.4 1 ) Caroll’s history.................................................................................................................. p.4 2 ) Caroll’s Marketing Mix …...........................................

a tool to find fundamental differences between cultures: the power distance, uncertainty avoidance, individualism, masculinity and time perspective. Hollensen (2004) Figure [ 3 ]: Hofstede (Five cultural dimensions) Hollense (2004) Culture analysis is important in order to explain the success in Europe and the failure in United States. In fact, the consumption of the coffee is totally different between these two continents. 2.4. Porter’s Five Forces The “Porter’s five forces” is a model