Swot Analysis Paris

The Macro environment……………………………………………………………………….…....p5 B. Industry and sectors…………………………………………………………………………….……p6 III. The strategic capability………………………………….p7 A. Strategic capabilities and competitive advantage…………………………………...…….p8 B. SWOT analysis………………………………………………………………………………………….p10 IV. Proposals for change…………………………..………..p12 A. The market penetration……………………………………………………………………………p12 B. Product development……………………………………………………………………………….p12 C. Market development………………………………………………………………………………

MIRANDA Amélie NICOLAS 5MC3 Monsieur Kalem MAUVOIS 1 Introduction I. The internal analysis company : 1. The history and the evolution of the brand 2. The company ressources 3. The Marketing Mix 4. The marketing facts and the communication tools II. The external analysis company : 1. The demand analysis 2. The big tendencies 3. The competition 4. The five Porter strenghts 5. The SWOT analysis III. The future perspectives 1. Opportunities and perspectives of the spirit market for

Marketing Project I. The situation analysis 1. The environment • Demographic Dior Perfumes takes into account gender and ages profiles. There are 9 different fragrances for men and 12 for women to express several types of personality. These characteristics depend on the age of the person and its nature. For instance, with Miss Dior Chérie the company focused on young women whereas The Classics range is more adapted for mature women. The age and sex are part of the fragrances’ segmentation

Hello! THREE COUNTRIES EXTERNAL ANALYSIS PESTEL PESTEL FRANCE France is a Constitutional Republic, we are in its Vth Republic since 1958 The actual president is Nicolas Sarkozy There are three powers :Executive, Legislative and Judiciary. The legislative power is shared by the National assembly and the Senate. The European policy : Since 1945, Europe became the principal line of development of the French foreign policy. France supports the establishment of new companies, for example

............................................................................................ 14 1.6 Outil du diagnostic stratégique marketing ....................................................................................... 16 a- L’analyse SWOT : ............................................................................................................................... 16 b- L’analyse PESTEL .............................................................................................

8 • Brand Positioning 9 Competitive Analysis 11 • Identification of main competitive companies/products in foreign market 11 • Market position of each competitor 15 • Key strategies of each competitor 15 Analysis of Barriers to Entry 16 • Description of legal administrative barriers to foreign market 16 • Description of measures taken to deal with these barriers 16 SWOT Analysis 17 • Strengths 17 • Weaknesses

Markets/Products analysis Cosmetic’s market A growing market : Since 1990, the world cosmetics market has been growing at twice the rate of the annual global average GNP. It is still growing even in developed countries, thanks to new demands and new markets, but the growth of the cosmetics market is especially important in the emerging countries where the correlation between economic development and consumption of cosmetics is strong. (Size of cosmetics market, 1991: 63.4 billions of

Introduction 1. Presentation 1. Mission, work 2. Competition Walmart-Carrefour 3. Domination of Carrefour 2. Analysis of the environment 1. Method Pestel : study of macro environment 2. The five Forces of Porter 3. Diagnostic of the firm 1. Chain of value 2. SWOT analysis Conclusion Introduction Before becoming number 1 in Europe and the world number 2 in the sector of the mass-market distribution, Carrefour

of our SWOT analysis (cf. annex) B- Culture The culture of the company is based on different elements as below: ➢ History : the company was founded in 1986 by Mr Vergara Thierry ➢ Products evolution: the products evolve according to modes and depending on what our customers want but also by our suppliers it means the different technical they can do (embroidery, print, peach effect finish…) ➢ Original cultural context: it is national because our office is in Paris and we

Lehrstuhl für Unternehmensführung an der Friedrich-Alexander Universität Erlangen-Nürnberg Prof. Dr. Harald Hungenberg Inhaber des Lehrstuhls für Unternehmensführung an der FriedrichAlexander Universität Erlangen-Nürnberg und Gastprofessor an der ENPC in Paris. Wissenschaftlicher Leiter des Instituts für Unternehmungsplanung The Value-Process Framework 2 Table of Contents 1 2 2.1 2.2 3 3.1 3.2 3.3 4 5 Introduction ..........................................................................