Be Cool

McAndrew GROUP 4 CHAUHAN Rakesh Singh IHSAQ Ahsan PAL Rudrajeet PERRIE Anne-Cécile 15 Nov 2007 ABSTRACT ‡ ‡ ‡ Today : great place in the world-wide market of clothing. Why Rip Curl? Because it is a potential brand of surf-wear capable to be a market leader in a highly competitive business environment. Competitors : - Quicksilver, a world leader - Billabong who is close to Rip Curl - Squalo, new on the French market Assignment: - Possible information sourcing of Rip Curl and its 3 competitors

service. We need to identify which ones will have to be taken into account and how could they influence the marketing strategy. In the A&F case the ones which seem to be relevant and useful to analyze are the followings • Socio cultural and demographic environment The demographic environment First of all the average age of the population will have an impact on the quantity of sales. According to target group’s age of the product it will be more or less interesting to enter a market.

development of Hip Hop culture in Beijing is representative of the ways in which Hip Hop has taken root in other Chinese cities. China With approximately one-fifth of the world’s population, one of the fastest growing economies, and ambitions to be a major power in global politics, China is one of the most dynamic countries in Asia.[3] The People’s Republic of China was established under the rule of Mao Zedong and the Chinese Communist Party in 1949. The three decades following saw China isolated

dans le contexte de ce document. p. 10-11 p. 10-33 Two characters are wearing aprons: Ruth’s is a cook’s apron – she must have been cooking dinner for everyone, and Rico’s is a work apron, made of plastic. He may work in a science lab or he may be a gardener. Brenda has a very austere, darkcoloured dress. Her clothes are rather formal, not like Claire’s. Team 2 Fiche 1/10/2 (Exemples de réponses) A. 1. The room where the scene takes place is the kitchen: there is a stove, an oven and other kitchen

knowledge that such a melting pot of ideas can be so highly productive. The forum has exceeded my wildest expectations and become a friendly thriving community that is helping to advance aquaponic knowledge, and make it accessible to everyone. But, back to the magazine. This magazine will become a further extension of the discussion group, an information source where ideas, plans and information are laid out clearly for everyone to understand. Where systems will be featured in detail, fish species documented

developments, artistic work, copywritting, copy testing Interactive agencies: prepare internet media, CDs, interactive TV In-house agencies: the advertising department of a large advertiser (P&G, Campbell soup, etc). Client has more control and it can be more efficient Media planning and buying: they specialize in just the media, planning for and buying media space and time. Economies of scale, better negociations Promotion agencies: sampling, events, tie-ins (co-branding. ex: Nike & Ipod), special

other firemen working with him, his friends maybe, who died in the explosion. This big tattoo on his back is a tribute to this tragic event. He survived the explosion but he is probably sad because he lost his friends that day. He is also proud to be a fireman in New-York City and he is patriotic about his country. Débat possible: Would you agree to have a tattoo on your body? Why? Why not? Why not, you eat other animals, don’t you ? Identification & description This document is an advert

Beautifully illustrated throughout with the author’s original drawings, examples from across architectural history, from primitive places to late twentieth-century structures, are used to illustrate a number of analytical themes and to show how drawing can be used to study architecture. Simon Unwin clearly identifies the key elements of architecture and conceptual themes apparent in buildings. He describes ideas for use in the active process of design. Breaking down the grammar of architecture into themes

Belgique ainsi que 1000 minutes vers tous les GSM et 2000 minutes d’appels sur les lignes fixes à l’étranger. 3. Mobistar : Mobistar se place deuxième sur le marché de la télécommunication mobile juste après Belgacom. L’image de Mobistar se veut jeune, cool, simple, à l’image de ce que veulent les jeunes « Love, Work, Play ». Mobistar propose un bon nombre d’offres adaptées à tous. Abonnements ou cartes prépayées sont proposés. Dans les abonnements, on retrouve : « Ecureuil » « Kangourou » « Dauphin »

card: £1,265 ▫ Cost with credit card: £1,265 CHEAPEST Premium lines offer quality at a lower price. www.marketingweek.co.uk*, 16th Dec 2010 • 49% of consumers buy premium own-brand • Price Vs. Packaging ▫ Price = influential, packaging = lack “cool factor” • 53% ready meals, 50% meat, 49% cakes & biscuits • Tesco Finest – 65% • Sainsbury Taste the difference – 51% • Asda Extra Special Fastest growing – *By Michael Barnett Market Leader £1bn brand 17% Why is the low cost policy