L Efficient Consumer Response

essential core of culture consists of traditional […] ideas and especially their attached values”. (1) According to Geert Hofstede, culture could be defined “as the interactive aggregate of common characteristics that influence a human group’s response to its environment.” Kroeber and Parsons (1958) arrived at a cross- disciplinary definition of culture as “transmitted and created content and patterns of values, ideas and other symbolic-meaningful systems as factors in shaping of human behaviour

continued growth in the industry leaders and some intriguing smaller players as a result. Paid Services. While advertising tends to be the primary way many websites are monetized, there have been a growing number of online services that have charged consumers directly for service. We expect a growing number of sites to attempt to move in this direction, such as newspapers moving to a micropayment model for some content. Established segments in the paid service vertical include online dating sites, ancestry/genealogy

Customer Loyalty & Private Label Products © 2004 KPMG LLP, the Canadian member firm of KPMG International, a Swiss cooperative. All rights reserved. KPMG Global Consumer Markets Foreword Retailers are facing increasing pressure from all fronts. The competition is getting tougher, customers are more discerning and demanding, and the traditional barriers between products and services are disappearing. On top of this, the phenomenal growth of e-commerce is increasing customers’ expectations

services around standardized products or services; 2. mass produce customized services or products that customers can easily adapt to individual needs; 3. move production to the customer to provide point-of-delivery customization; 4. provide quick response; and 5. modularize components to customize end products and services. On aura compris que cette logique de personnalisation de l'offre s'inscrit dans la logique de la segmentation. On abordera cet aspect dans la section concernant les outils

The literature review summaries that the gay community hasn’t been always accepted in our society. However, nowadays, in the westerner societies, this community is more and more present and aimed by brands which want to secure the loyalty of these consumers. Thus, the gay marketing is born. It possesses advantages and drawbacks. Some Medias are dedicated for them, and it’s rather common to watch or to hear gay references in the general public. Then, in order to lead the research to answer objectives

l’entreprise (en termes de ressources et moyens) ne permet pas de répondre à la croissance de l’entreprise qui risque à court terme de s’asphyxier. A moyen terme cela se caractérisera par le développement en interne d’une organisation logistique efficiente et à long terme, par une concrétisation de celle-ci sur un nouveau site logistique. Face à cette évolution, les enjeux de l’entreprise Nespresso sont de : • Passer d’un management logistique à une gestion globale des flux, •

transactions involve the change from one currency to another but also from accounting systems. Additionally, joining the EMU eliminates the possibility of exchange-rate variation with the EMU zone. If exchange rates move irregularly and unsystematically in response to arbitrary speculation, exchange volatility imposes a macroeconomic cost. Thus, its elimination represents a real advantage as it provides a more stable environment for trade within the euro zone by lowering risks and uncertainties as the economy

durant certains événements (Noel, Anniversaire, etc.). Les systèmes d’échanges d’information, il s’agit d’une aide entre les deux parties qui en résulte à une diminution des coûts de traitements et à une augmentation de gain. ECR « Efficient Consumer Response », cette démarche consiste à mener conjointement des sessions de réflexion pour améliorer l’efficacité dans différents parties des nouveaux produits. o Il existe quatre domaines d’interventions : 1) Gestion de la demande, 2) gestion

segments of the market. Firms now tend to be market oriented ; this means that they are flexible and adaptable to the demand of the market. They aim to change the product as necessary to satisfy their customers. - The price must be right. Consumers will need to buy in large numbers to produce a healthy profit. The price of the product, particularly the price compared to the competitors, is a vital part of marketing. There are two possible pricing technics : • market skimming : pricing

initiatives de collaboration avec les grands distributeurs afin d’accélérer le développement de ses catégories de produits et d’optimiser les flux de marchandises et les niveaux de stocks de ses clients. Il s’agit de la démarche “ECR” (“Efficient Consumer Response”). Outre la gestion des stocks, le réapprovisionnement automatique et la livraison “en flux tendus”, l’ECR a pour objectif de collaborer avec la distribution sur la gestion de la demande, pour apporter une réponse optimale aux attentes du