L Efficient Consumer Response

alors étudié les innovations du groupe qui seraient susceptibles d’avoir les plus forts taux de rupture. Il s’agit 3 4 5 6 J. Lendrevie, J. Lévy et D. Lindon, Le Mercator, 8e édition, Dunod, 2006 EDI : Echange de Données Informatisées Efficient Consumer Response : efficacité et réactivité au service du consommateur LSA, Casino et L’Oréal luttent contre les rutpures, n°1994, 19/04/2007 3 d’une relation gagnant-gagnant. L’industriel améliore ses investissements en optimisant ses linéaires.

and high-end retailers are growing, while the middle continues to struggle; there is further homogenization among large retail chains, yet consumers seek products that reflect greater individuality; market channels are continuing to flatten, though boutique retailers still depend on wholesale importers; internet sales are growing exponentially; and consumers expect ever greater environmental stewardship and social accountability from businesses. The demand for sustainable products is growing, with

constructively 3. Rules make life easier for all 4. Freer trade cuts the costs of living 5. It provides more choice of products and qualities 6. Trade raises incomes 7. Trade stimulates economic growth 8. The basic principles make life more efficient 9. Governments are shielded from lobbying 10. The system encourages good government Application Name a country or countries that are members and the organisation and how they are affected by the organisation. IMF Knowledge The International

Supérette. Ex : Shopi, Marché plus. Bazarette. Ex : Boutique Total. Magasin automatisé. ✓ Vente directe (ou à domicile) : - Vente individuelle. - Vente par réunion. ✓ Vente à distance : - Business to Consumer : VPC = Vente Par Correspondance (Internet, téléphone, courrier). Ex : La Redoute. Supermarché à domicile. Ex : Ooshop, Houra. Télé-achat. Ex : M6 Boutique. - Business to Business : D’entreprise à entreprise (fournitures de bureau

French market since the 50’s. Thus, the mass distribution network is totally covered. The main point is not to acquire new customers (except the new e-channel distributors) but to satisfy the already existing customer’s demand as the Fast Moving Consumer Goods (FMCG) market is highly competitive. The case study will be focused on HPC products (Home and Personal Care) in mass retailing stores (most important customers). As for some HPC brand until 50% of their turnover can be based on promotional

réapprovisionnement, de délai, de fiabilité, de sécurité d’approvisionnement, de transfert de données, d’après-vente. Un des derniers avatars de ces transformations est celle initiée Outre-Atlantique dans la grande distribution : l’Efficient Consumer Response (ECR). Prenant elle-même modèle sur des pratiques d’autres secteurs, dont l’automobile, c’est un exemple très révélateur. L’ECR amène tous les producteurs à s’intégrer de plus en plus directement à l’acte de vente, au consommateur final en ce

Synthiea Kaldi, Eric Vogler – EM Lyon Page 7 Licence d'utilisation accordée à : Groupe ESC Troyes But these important contact personnel face constraints from the company in the form of rules and regulations, from the customer wanting a quick response and no additional charges, and from their own desire to avoid stress. Through easyGroup’s “Orange Wheel”, employees are empowered to deal with these constraints and produce the expected results for the customer. By articulating the standards designed

of the tasks (specialization of the employee is called into question) and job rotation (to fight against the monotony of work). The search for flexibility in the chain of production is an answer to a demand which is more and more expressed by the consumer. Actually, the organization of work must also promote the initiative to reduce operational reaction time of the company. B - WHAT CHANGES? Over the last twenty years have seen a break with traditional form of work considered too rigid and unresponsive

facilitate the assessment . . . . . . . . . . . . . . . . . . . . . . Conclusion and Perspectives 63 63 63 67 67 69 69 73 74 77 III Supply Chain Network Design Introduction 8 Overview of actual logistics networks 8.1 The United Nations Humanitarian Response Depot . . . . . . . . . . . . . . . . . 8.2 Situation at the IFRC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.3 Aggregated view of existing pre-positioned resources you can find in various organizations . . . . . . . .

partenariat durable entre distributeur et fournisseur d’une part, distributeurs et consommateurs d’autre part « Travailler ensemble pour mieux satisfaire les besoins des consommateurs, plus rapidement et à moindre coût » Développement de l’ECR (Efficient Consumer Response =Réponse optimale au consommateur) • Flux d’informations ascendantes et descendantes • Flux financiers : Gestion des paiements – La fonction commerciale • Constitution de l’assortiment • Mise en vente des produits • Gestion des services