L Efficient Consumer Response

over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.[7] McDonald's primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, shakes, and desserts. In response to obesity trends in Western nations and in the face of criticism over the healthiness of its products, the company has modified its menu to include alternatives considered healthier such as salads, wraps and fruit. Contents [hide] 1 History 2

coordinat° complexe acteurs externes (Frs, sous-traitants, prestataires). - Solutions : Interne (Kanban) et externe (flux synchrones, RECOR). [pic] [pic] ECR, GPA, CPFR dans les canaux de distribution ECR (Efficient Consumer Response) : Démarche globale incluant divers types de méthodes visant à améliorer la réponse aux Crs notamment par techniques d’appro adéquats et approches « collaboratives » avec les Frs. o Outils : liens EDI, GPA, Cross-docking, ABC (act°

Schneider (eds.), Readings in Public Choice and Constitutional Political Economy. # Springer Science þ Business Media, LLC 2008 551 552 S. Rose-Ackerman with the provision of public services is not invariably corrupt. Often it is an efficient method of service delivery. This chapter concentrates on corruption that involves a public official, either a politician or a bureaucrat. However, corrupt incentives can also arise in purely private interactions. Corruption is, in essence, an agency

relationships with their clients and suppliers for competitiveness, superior logistic organization and effective win-win coalition among the partners. In this context, the relationships and integration of all the actors from the farmer to the end consumer are essential and demand broad communication and information exchange. Additionally, the inclusion of numerous smallholders into the value chain requires farmers to meet standards of quality and consistency. The results of the analysis of the food

logistique - Les KPI supply chain - Cockpit Process - La théorie des contraintes - PVR : Purchase Versus Redistribution - La logistique du dernier kilomètre - MTM (Methods Time Measurement) : Mesure des Temps et Mouvements - L'ECR : Efficient Customer Response / La Réponse Efficace aux Consommateurs - Supply Chain et développement durable - La Méthode des 5 Whys - La Méthode des 5 G Introduction à la Supply Chain - Le SM (Supply Management) - La Gestion des Approvisionnements Le

le lieu de vente 11 2.1.1 Le merchandising 11 2.1.2 Le « retailtainment » 11 2.1.3 La logistique au service du client 12 2.1.4 Le client-expert 13 2.1.5 Les cartes de fidélité 14 2.2 Chez le consommateur 21 2.2.1 Marketing direct 21 2.2.2 Consumer magazines 28 2.2.3 Le club 29 2.2.4 Le service après-vente 31 2.2.5 Le service consommateur 31 2.2.6 Internet 33 2.3 Dans la relation fabricants/distributeurs 40 2.3.1 De l’ECR au category management 40 2.3.2 De l’ECR à l’e-CR 41 2.3.3 Le

standard arguments why private goods are provided by the private sector is that if markets are 1 For detailed description, please consult Box no.1 at the end of this chapter. 21 working well, then the market provision of those goods is efficient. However, it is important to emphasize that, generally, there is a market failure whenever a public good is involved. The reason why no adequate supply of these goods is available is often formulated as the free-rider problem : ...if I cannot be excluded

for Remanufactured Products: An Experimental Analysis .................................... 96 1. Industrial and marketing challenges of remanufacturing ........................................................... 99 2. An economic experiment on consumers' preferences for remanufactured products .............. 102 2.1. Incentive properties of experimental auctions .......................................................................... 102 2.2. Hypotheses......................................

le lieu de vente 11 2.1.1 Le merchandising 11 2.1.2 Le « retailtainment » 11 2.1.3 La logistique au service du client 12 2.1.4 Le client-expert 13 2.1.5 Les cartes de fidélité 14 2.2 Chez le consommateur 21 2.2.1 Marketing direct 21 2.2.2 Consumer magazines 28 2.2.3 Le club 29 2.2.4 Le service après-vente 31 2.2.5 Le service consommateur 31 2.2.6 Internet 33 2.3 Dans la relation fabricants/distributeurs 40 2.3.1 De l’ECR au category management 40 2.3.2 De l’ECR à l’e-CR 41 2.3.3 Le

% de profits 29% 55% 16% (2000) Source : Etude Pricewaterhouse coopers auprès de tous les distributeurs européens Le concept d’EPL Une nouvelle notion vient d’apparaître pour définir la stratégie de fidélisation. Il s’agit de l’EPL (Efficient Profitable Loyalty) autrement dit fidélité efficace et rentable. La stratégie EPL vise à conserver et à développer le capital client au même titre que les profits de l’entreprise. En effet, la fidélité du consommateur est nécessaire pour concrétiser