Personality psychology

pp S95-S120. Coleman J., (1990), Foundations of Social Theory, The Belknap Press, Cambridge. 16 Cook J & Wall T., (1980), « New work attitude measures of trust, organisational and personal need non-fulfilment », Journal of Occupational Psychology, n°53, pp 39-52. Creed D. & Miles R., (1996), « Trust in Organizations : A Conceptual Framework Linking Organizational Forms, Managerial Philosophies, and the Opportunity Costs of Controls », in Kramer R. & Tyler T. (dir.) Trust in Organizations

se plaint du caractère agréable et divertissant de l’atmosphère de Nature et Découvertes, Séphora, Résonances, Caroll ou Orcanta. RÉFÉRENCES BIBLIOGRAPHIQUES Alpert J. et Alpert M. (1990), Music influences on mood and purchase intentions, Psychology and Marketing, 7, 2, 109-133. Areni C. et Kim D. (1993), The influence of background music on shopping behavior: classical versus top forty music in a wine store, Advances in Consumer Research, 20, éds. L. McAlister et M.L. Rothschild, Provo, UT

Lewi / Rogliano, 2006, p. 5 11 Cf. Ladwein, 1998, p. 3. 12 Cf. Rogers, 2003, p. 22 ss. 6 2. La personnalité d’une marque 2.1. Définition Introduit en 1997 par la psychologue américaine Jennifer Aaker, la personnalité de marque (« brand personality ») est devenue un des concepts centrales dans la littérature de marketing. Définie comme « the set of human characteristics associated with a brand »13, la personnalité de marque est un facteur primordial en cherchant les origines des liens émotionnels

illustrées dans les planches du cahier central. Les clichés de certaines aires cérébrales et corticales sont extraits de la base de données Sylvius, disponible sur le CD-Rom accompagnant l’ouvrage de Rosenzweig, Leiman & Breedlove (1999), Biological Psychology, 2e edition, édité chez Sinauer Associates Inc., à Saunderland, MA. 49 tel-00208003, version 1 - 18 Jan 2008 Figure 4 : La théorie des deux étapes, intégrant le trichromatisme et les antagonismes de couleur. La première étape (récepteur)

agents managériaux parviennent à créer un sentiment d’habilitation. Références Alge, B.J., Ballinger, G.A., Tangirala, S., Oakley, J.L., 2006. Information privacy in organizations: Empowering creative and extrarole performance. Journal of Applied Psychology 91, 221–232. Arnold, J.A., Arad, S., Rhoades, J.A., Drasgow, F., 2000. The empowering leadership questionnaire: The construction and validation of a new scale for measuring leader behaviors. Journal of Organizational Behavior 21, 249–269. P

Berkowitz (Ed), Advances in experimental Social Psychology, New York, Academic Press. Agros L, Clabots A, Salengros G. (1996), « Restructuration des entreprises et transformation de la fonction ressources humaines : approche théorique » in Performance et ressources humaines, Economica. Allen, Meyer et Smith. (1993), “Commitment to organizations and occupations: extension and test of a tree-component conceptualization”, Journal of Applied Psychology, vol. 78, p. 538551. Amiel M. (1998), La perception

holographic and metallic are changing the future of colour. 10 2.2 Colour, Light and Emotion The concept that colour affects mood and influences behaviour has long been recognised, but little understood. It is a common misconception that colour psychology is purely subjective, with no objective criteria for predicting response, possibly because everyone responds instinctively and each of us has our own favourite colour. In commercial design, no matter how much time, money and effort are invested

congruence between the celebrity and the brand. Celebrity-product congruence. Before companies select celebrities for their brand they need to ensure that the celebrity will convey the right meaning. They need to look for a congruency between the personality and the characteristics of the product. Friedman and Friedman (1979) have demonstrated that the effectiveness of the advertisement depends heavily on the right choice of the endorser. The idea of the celebrity-product congruence is related to the

J.P. (1990). The measurement and antecedents of affective, continuance and normative commitment to the organization. Journal of Occupational Psychology, 63, p.1-18. Alper, S., Tjosvold, D. & Law, K.S. (2000). Conflict management, efficacy, and performance in organizational teams. Personnel Psychology, 53 (3), 625-642. Argyle, M. (1992). The social psychology of everyday life. London: Routeledge. Avkiran, N. (2000). Interpersonal skills and emotional maturity influence entrepreneurial style of bank

Behaviour [Comportement verbal], New York, Appleton- Century-Crofts. 1959 1961, 1970. Cumulative Record [États cumulatif], New York, Appleton-Century-Crofts. 10 1967. « B.F. Skinner » dans Boring, E.G. ; Lindzey, G. (dir. publ.) A History of Psychology in Autobiography, volume V, New York, Appleton-Century-Crofts. 1968. The Technology of Teaching [Technologie de l’enseignement], New York, Appleton-Century-Crofts. 1971. Beyond Freedom and Dignity [Au-delà de la liberté et de la dignité], New York