Unilever Environment Analysis

Design/methodology/approach – A qualitative analysis, based on data, other pertinent information gathered from reports on various economies within the supermarket industry and personal interactions with a few supermarket chains managers, is used to derive various insights of strategic value in retailing and distribution. Major industry practices and logistics trends are examined and answers are sought to important business questions. Findings – The results of analysis show that the supermarket industry is

forces that determine how the PIE is divided : - competition : There are a lot of players in this industry. Nevertheless currently, large multinational firms combine to control over half of the market. L'Oreal’s major competitors include Revlon, Unilever, Procter & Gamble, Avon, Shisiedo, LVMH, Estée Lauder and Chanel. These key players grew in size by pursuing a strong acquisition strategy in recent years. Each of them captures a significant part of the PIE. But there is a huge number of other

(CSO)3 is also emerging, focused on creating sustainable products or services for very low-income people in developing countries. CSR has come to be loosely defined as a company’s focus on human rights, accountability, governance, community, the environment, and the supply chain.4 The current CSR agenda is associated with a number of multilateral guidelines, including the UN Global Compact, launched by Kofi Annan in 1999, the Organization for Economic Cooperation, and Development (OECD) Guidelines

explorée plus avant au travers de cadres théoriques alternatifs à ceux développés par des chercheurs de Harvard (Simons, Kaplan). Il serait également souhaitable que d’autres cas d’entreprises gérant sans budget soient étudiés (par exemple Ikea, Unilever ou Nestlé), afin d’affiner les contours de cette philosophie managériale. Bibliographie Alcouffe, S., Berland, N. and Levant, Y. (2003), "Les facteurs de diffusion des innovations managériales en comptabilité et contrôle de gestion: une étude

................16 The UK Food Chain ...................................................................................19 Agriculture in the rural economy .................................................................22 Agriculture and the environment. ................................................................24 Chapter 3 The changing relationship between the State and the Farmer ............................................................27 From support to restriction. ...........

systèmes Management and strategic-Level Systems Executive Support Systems (ESS) Management Information Systems (MIS) Decision Support Systems (DSS) 5-years sales plan Sales mngt Sales analysis 5 years budget Annual budgeting Production scheduling Personnel planning Capital Investment analysis Pricing/profitability analysis Knowledge-Level Systems Knowledge Work Systems (KWS) Office Systems Engineering system Office tools Knowledge bases Mail & calendar Training & development Operational-Level

research. For 2010/2015, there are new commitments which have been determined in a plan called “Plan A”. This plan is about becoming the retailer the most sustainable in the world by 2015. Marks&Spencer has always given an importance to the environment where its customers live. (Marks&Spencer Plan A, Corporate Website) All the customers prefer to pay less. It s one of the reasons why Marks&Spencer continue to produce some of its clothes products in developing countries but using the

program aims at developing international management and marketing and skills based upon a previous basic knowledge in principles of management. This program allows students to work in a multi-cultural environment to increase their knowledge and develop their skills in a global business environment. This program leads to the 2nd year of the MBA program where advanced courses are offerered. 2 sessions : octobre et janvier This first-year MBA program targets students having earned an undergraduate

décennies par des organisations autres que les entreprises privées est notamment lié à la remise en cause des modèles de gestion des services publics : moderniser l’état, améliorer les performances, ... 8 Kotler, P. et al. : Marketing Management - Analysis, Planning, and Control, 1991 (première edition en 1967) ENEA Consulting 89, rue Réaumur 75002 Paris France I +33 (0) 1 82 83 83 83 I www.enea-consulting.com Page 10 Le marketing social au service des projets de développement des clients

décennies par des organisations autres que les entreprises privées est notamment lié à la remise en cause des modèles de gestion des services publics : moderniser l’état, améliorer les performances, ... 8 Kotler, P. et al. : Marketing Management - Analysis, Planning, and Control, 1991 (première edition en 1967) ENEA Consulting 89, rue Réaumur 75002 Paris France I +33 (0) 1 82 83 83 83 I www.enea-consulting.com Page 10 Le marketing social au service des projets de développement des clients