Brand management

Markets leading brands in 19 of the 39 categories in which competes. Average marketshare = 25% 1. 2. 3. 4. 5. Customer knowledge Long-term outlook Product innovation Quality strategy Line extension strategy • More shelf space 6. Multibrand strategy • Strong brand name reused 7. Heavy advertising & media pioneer 8. 8. Agressive sales force 9. Affective sales promotion 10. Competitive toughness •Spending to outpromote competitors 11. Manufacturing efficiency & cost cutting 12. Brand management system •Brand

Management of change Management of change Organisations change over time in a variety of ways. There are a number of ways in which they might change: 1. From small companies to larger companies - for example, they may grow from being sole trader enterprises to partnerships and then to companies. There are two types of companies: Private companies have access to less capital because their shares are not traded on the Stock Exchange. Public companies like Cadbury Schweppes and Vodafone are substantially

WEIGHT ON FINAL GRADE 50% 50% Euromed Management et ses professeurs vous encouragent à considérer vos Pro-Acts, vos missions entreprises et vos stages comme des occasions privilégiées pour l’application des réflexions, des théories, des concepts et des outils présentés durant ce cours 2 2 INTRODUCTION ET OBJECTIFS Objectifs du cours L’objet de ce cours est l’événementiel en tant qu’enjeu du management. A partir des grands courants du management stratégique à savoir les approches de positionnement

DATE WEIGHT ON FINAL GRADE 50% 50% Euromed Management et ses professeurs vous encouragent à considérer vos Pro-Acts, vos missions entreprises et vos stages comme des occasions privilégiées pour l’application des réflexions, des théories, des concepts et des outils présentés durant ce cours 2 2 INTRODUCTION ET OBJECTIFS Objectifs du cours L’objet de ce cours est l’événementiel en tant qu’enjeu du management. A partir des grands courants du management stratégique à savoir les approches de positionnement

incorrect in some instances such as if someone uses a position of privilege to enrich itself with no benefits to others. These tools from moral philosophy lead to more questions than answers. As in much of management, there are no right or wrong answers. But this makes the debate about management decisions with a moral dimension more transparent. Carroll notes that whenever people make decisions about what is ethical, they are likely to come to different conclusions for these reasons. In fact three

fundamentally change corporate world , and it’s already start.The reason behind choosing this topic ,is because it has been a lot of controversy about this generation, it is a hot topic among consultants, employers, human resource executives and talent management professionals and also because we are part of this generation and after 3 years we will have our diploma at ENCG school and we will face the world of work Generation Y, also known as the millennium generation was born between 1978 and 2000. They

1. GENERAL DISCUSSION Why are models so commonly used in strategic management? Nowadays, all organisations must have a strategy to manage their business. Strategic management is a “set of decisions and actions which lead to the development of an effective strategy or strategies to help achieve corporate objectives.”[1] Strategic management is also about “understanding the position of an organisation, strategic choices for the future and turning strategy into action”[2] In order to help senior

… from consumer insights to menu management … in virtually every aspect of our business … we are continually improving and will never be satisfied. We truly are “better, not just bigger.” Looking ahead, we see tremendous opportunity for brand McDonald’s, an opportunity to further differentiate our brand and truly distance ourselves from the rest of the industry. We bring to the table what no one else can— a scale advantage in voice, convenience and cost; a brand advantage in predictable value, family

like quality product-Only 1 shareholder (total control)-Haribo is the leader on confectionery market-1st manufacturer of candies in France_Turnover:155 millions € | -Lutti is the leader on the adult confectionery market-Haribo has a traditional management (no market study: choice depend of the actuality, of the feeling of the manager) | Opportunity | Threat | - Consumption of candies in value and in volume is increasing (+ 4,3 % et + 2,8%)-Increase of the candies’ price more profit- 3,9kg of

3. Données FDMx de AC Nielsen pendant 4 semaines jusqu'au 03/29/08. 4. American College of Gastroenterology Chronic Constipation Task Force. An evidence-based approach to the management of chronic constipation in North America. Am J Gastroenterol. 2005; 100(S1):S1-S22. 5. DiPalma JA, DeRidder PH, Orlando RC, Kolts BE, Cleveland MB. A randomized, placebo-controlled