L Efficient Consumer Response

advertiser (P&G, Campbell soup, etc). Client has more control and it can be more efficient Media planning and buying: they specialize in just the media, planning for and buying media space and time. Economies of scale, better negociations Promotion agencies: sampling, events, tie-ins (co-branding. ex: Nike & Ipod), special promotions Direct marketing agencies: handle large mailing lists, create direct response campaigns, have fulfillment centers to fill orders E-commerce: design promotions

main process of it is identifying the consumer target. Brand positioning also supposes to market segmentation by dividing the market into distinct groups of homogenous consumers. Furthermore it is important to define the nature of competition. Brand positioning consists in “designing the company’s offer and image so that it occupies a distinct and valued place in the target customer’s mind”. In other word the aim of a good positioning is to convince consumers of the advantages or points of differences

to these expectations, because it proposes a range, Pro Plan Snack which allies pleasure and respects the food balance of pet. Pro Plan food, is put in packages as pockets, with zip refermable. Cans are used for cats because they are smaller and consume less, it is thus more practical. Pro plan uses a sophisticated and practical packaging, which suits perfectly for retired people (Ball.D, 2007). C/ Selection and Justification of Communication Methods Advertising The objectives of the marketing

ADVERTISE ON SOCIAL NETWORK SITES 51 III) THE ADVANTAGES OF ADVERTISING ON SOCIAL NETWORK SITES 54 A) SOCIAL NETWORK SITES TRAFFIC: A WORLDWIDE EXPLOSION 54 B) PROXIMITY WITH CUSTOMERS 57 C) THE PROMISE OF EFFICIENT INTEREST BASED TARGETING 58 D) EFFICIENT VIRAL EFFECT 60 E) THE LOW COST 63 F) SOCIAL MEDIA OPTIMIZATION BENEFITS 63 IV) THE LIMIT WHILE ADVERTISING ON SOCIAL NETWORK SITES 65 A) PRIVACY ISSUES 65 B) POOR RELEVANCE OF THE ADS

and distribution. Major industry practices and logistics trends are examined and answers are sought to important business questions. Findings – The results of analysis show that the supermarket industry is customizing operating strategies. Efficient consumer response (ECR) standards are becoming a common method used to increase the supermarket supply chain efficiencies that are driving logistics trends within the industry. The trends include expanded service requirements, mass customization, customer

faudrait-il démystifier la logistique ?Logistique Logistics Logistiques Logistic M.R.P. - Materials requirements planning G.P.AO. E.R.P. - Enterprise resource planning Supply Chain S.C.M. Supply Chain Management E.C.R. Efficient consumer response C.P.F.R. Collaborative planning forecasting & replenishment 4 P.L. Fourth parties logistics Global Fulfilment B.S.P.N.A.O. Le bon sens paysan non-assisté par ordinateur Introduction à la logistique globale Le rôle

de la production et de la consommation Vise, par une gestion globale, l’harmonisation, la synchronisation et accélération des flux physique (MP, composants, produits finis…) et d’informations ( EDI= échanges de données informatisées, ECR=Efficient Consumer Response, SCM= Supply Chain Management) A chaque étape : piloter des flux physiques, financiers ou d’informations entre une entreprise, ses fournisseurs et ses clients ; travailler un maximum en flux tendus

Définition de la logistique : Partie du supply chain management qui prévoit, met en place et maîtrise de façon efficiente les flux, les contreflux et les stocks de marchandises, ainsi que les services et les informations associées, de leur point d’origine à leur point de consommation, en visant la satisfaction clients. Logistique = 7 « R » : RIGHT product, quantity, condition, place, time, consumer, cost. Un système logistique a pour objectif d’atteindre un niveau de service donné pour un coût minimum

informatique consacré à la gestion de la relation client. Définition ECR ECR est un acronyme anglais pour "efficient consumer response". L’ECR est un ensemble d’initiatives conjointes industrie-commerce destinées à apporter une réponse optimale au consommateur. L’ECR vise à mieux organiser l’ensemble de la chaîne de commercialisation et d’approvisionnement, en rendant les systèmes d’échange plus efficients, moins coûteux et plus réactifs aux attentes des consommateurs. Selon l’ECR France, les axes de progrès

have exclusive licencee for France in Hossegor. Founded in 1985, the French company now counts more than 125 employees. With their long histories in surfing their brand embody innovation, quality, performance and design which is demanded by French consumers who are well aware of body support during sports and exercise. Current Strategy  Purchase strategy ‡ Rip Curl uses a global sourcing strategy with parallel suppliers. As volumes have increased and tariffs have decreased so a huge swing towards